Serving Central Texas

(512) 914-0554

About Athena Pools




Meet the Team


Jeff Rosenstrauch: Principal at Athena Pools


Jeff is one of only a few dozen pool designers in the world who has achieved the level of Society of Watershape Designers (SWD®) in the esteemed Genesis3 Design Group. Jeff is also a Certified Building Professional (CBP®) as accredited by the Pool and Hot Tub Alliance (PHTA). He holds a Bachelor of Science in Engineering from San Diego State University and a MBA from the University of Houston. He continues to attend industry training and workshops on a regular basis to expand his design and construction capabilities and knowledge.


About Us


Athena Pools is a hands-on, locally-owned business, founded by Jeff Rosenstrauch back in 2007. This company represents Jeff’s desire and passion for constructing unique and luxurious watershapes and outdoor living spaces. Over the years, Athena Pools has built an outstanding reputation for fine pool construction in the greater Austin area and surrounding communities.


Jeff Rosenstrauch has lived in the Austin Area for over 20 years and is dedicated to building custom pools that are hassle-free and built to the highest standards. We have many satisfied clients with more than 95% of our business coming from client referrals. We always look forward to helping our past clients by serving their friends and family.


Athena Pools begins each project by listening to its client’s needs, wants and vision. Then Jeff fuses Austin’s challenging hilly topography with those objectives to create an exclusive watershape design. The results are nothing less than divine. Each and every project is a work of art—one with which the client is always extremely pleased.


Please contact us at for an Estimate and Consultation by calling 512.914.0554 or filling out our contact form.

Our Philosophy

Your swimming pool is to be designed pool so that it operates at an optimum level of efficiency and safety and a team of highly skilled Austin custom pool builders, you can rest assured knowing that you will soon have the pool you want that goes above and beyond industry standards. At Athena Pools, it is our philosophy to give you a stress-free custom pool building experience by providing:


  • Owner supervised construction
  • Consistent presence and project management during construction
  • A stable workforce
  • Low-maintenance, energy-efficient construction


Your swimming pool will be designed and built by a highly skilled team so that it operates at an optimum level of efficiency and safety. This is the philosophy that we have built our company on, so that you don’t waste time or money. You can rest assured, knowing that you will soon have the top-quality pool you want that goes above and beyond industry standards.

What Sets Us Apart

When you’re thinking about having a custom pool built, you shouldn’t choose just any pool company. At Athena Pools, we have a few factors and standards that set us apart from other custom pool building companies, including:


  • Pools designed and built exceeding industry standards
  • Efficient and safe plumbing systems designed with fluid dynamics in mind
  • Foundations designed for your pool’s unique placement and needs


The unique skill set we provide and standards we maintain allow you to rest comfortably knowing that you not only have a beautiful and safe pool, but also one that runs efficiently.

Our Certifications And Associations

PHTA – “Pool and Hot Tub Alliance”

The PHTA was formed in 2019 through the merger of The Association of Pool & Spa Professionals and The National Swimming Pool Foundation. Both organizations have similar goals of making swimming safe, healthy and fun, so the merger was a logical improvement.

PHTA is the world’s largest association representing swimming pool, hot tub and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, supplier, retailers and service professionals. PHTA offers pool and hot tub education and certification programs, provides valuable membership benefits, develops trusted industry standards and advocates for critical legislation.

PHTA members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.

For more information visit


CBP® – Certified Building Professional®

A Certified Building Professional® is an individual who has passed all the rigorous requirements of the PHTA’s Certified Building Professional® training program. Graduates of the course learn the skills and value system pertaining to high ethical standards, commitment to the highest standards of workmanship and construction, business stability, and superior customer relations. After completion of the training, all graduates must complete continuing education requirements on an ongoing basis in order to maintain their CBP® certification.


City of Austin “Fast Track Pool Builder”

Our company is a certified “Fast Track Pool Builder” with the City of Austin. This benefits you in two ways:


  • We have a current Certified Building Professional™ on staff to review pool designs and plans, to ensure they meet national and international design standards, while also meeting the strict municipal requirements of the city of Austin.
  • Our “Fast Track” certification with the city of Austin gives us “expedited treatment” when we submit our plans for approval. (Plans that might normally take 2 months or more for approval are now typically completed in less than 2 weeks.)


This unique program is a result of a joint venture between the Austin chapter of PHTA – “Pool and Hot Tub Alliance” and the City of Austin permitting department. The program was developed in 2012, and officially implemented in January 2013.


Genesis3 Design Group

The Genesis 3 Design Group provides an international forum for continuing education and the establishment of higher standards in water shape design and construction. Students of Genesis 3 have committed themselves to superior levels of design, architecture, hydraulics, and client interaction.


Genesis 3 has grown from a single school into a series of themed educational schools featuring international experts in various design and construction fields. Pool builders using their comprehensive training have the knowledge and tools to create cutting edge, sophisticated pool designs.

To achieve and maintain Genesis3 Gold Certification, pool builders are required to complete 16 hours of specialized classroom training under the Genesis3 program every two years.


Luxury Pools

Athena Pools has been featured in Luxury Pools, a premier outdoor living magazine that showcases the work of elite luxury pool builders and designers who create the ultimate backyard escapes. With such outstanding examples of talent on the pages, the magazine serves as an excellent idea book for affluent audiences.


Pebble Tec®

The World’s Most Trusted Aggregate Pool Finishes

Often imitated, never duplicated, Pebble Tec®, Pebble Sheen®,Pebble Fina® and Bead Crete® brand pool finishes help create the kind of luxurious, durable pools, spas and water features that provide a lifetime of inspiration and relaxation. We are a licensed dealer of Pebble Tec and have a team of fully trained professionals to install Pebble Tec pool finishes for your pool.


Society of Watershape Designers

The Society of Watershape Designers certification is the only accredited educational program specifically developed for individuals in the swimming pool, watershapes, or water architectural fields seeking excellence in their field. SWD’s throughout the world are credited with the design and construction of the most conceptually creative, technically advanced, and structurally sound watershape structures that collectively push the boundaries of creative expression. To become apart of the SWD, members are required to complete a minimum of 150 hours of specialized education within the Genesis3 program.


Jeff is currently one of only 49 pool designers and pool builders, worldwide, to have completed the curriculum and be accredited by the Society of Watershape Designers (SWD).


Watershape University

Watershape University is founded on the premise that a “TEAM” always wins over individual achievement. We believe principled leadership, honesty and integrity, a supportive culture, and altruism will result in personal growth and professional gain for the entire WU TEAM of students, faculty, and corporate partners.

Athena Pools is proud to be certified with Watershape University in different areas.